October 10, 2008

Facebook's ad platform has some very interesting notions of me.

Facebook's hopes of monetizing their platform would seem to rest in ads. It makes sense; Facebook knows tons of information about me, from my age, address, marital status, things I claim to like, friends, etc. In fact, one of the ads I see occasionally is from Facebook touting their own system.


OK, so let's see what it knows about me from my profile:


That's a fair amount ... married, work for Microsoft, live near Seattle, and of course Facebook has my actual birthday, so they know how old I am. So let's see what I get for ads:


Expecting my first? No ... and no. And ... just no.




Baby carrier, sure ... but ... Mommies?

Hey, here's one that at least seems targeted at the correct gender:


So maybe they don't think I'm married. Or they think I want to cheat. Actually, given the way this is going, the most likely explanation is that they think I'm a married lesbian who wants to cheat.

Maybe I can get some non-gender specific ads in here...

image image image

UC Davis? Sacramento? Kirkland, WA is near Seattle. I don't even think I have a friend on Facebook that lives near Sacramento – the Bay Area is as close as I get with friends, I think. Hey, here's one that's not for Sacramento:


Only it turns out that Foothill Ranch Dentistry is in Southern California – about 1200 miles way. "Just [ten thousand or so] blocks away." Yay!

So, in summary, Facebook's "highly targeted ad system" believes that I am a lesbian mother, who lives in Sacramento, but works in southern CA, and is looking to hook up with a hot chick.

OK, then.

I hope their advertisers aren't paying a lot for this awesome ad system.

Posted by Mike at October 10, 2008 05:03 PM

I assume this is the Mike Dodd that used to hack TI 99s?

I am not sure what made me think to look you up. But, I thought about ya and decided to say hello.

Glad to see you are doing well.

Posted by: Scott Tracey on October 16, 2009 05:58 PM

Yup, that's me :)

Posted by: Mike on November 2, 2009 10:37 AM