Facebook's hopes of monetizing their platform would seem to rest in ads. It makes sense; Facebook knows tons of information about me, from my age, address, marital status, things I claim to like, friends, etc. In fact, one of the ads I see occasionally is from Facebook touting their own system.
OK, so let's see what it knows about me from my profile:
That's a fair amount ... married, work for Microsoft, live near Seattle, and of course Facebook has my actual birthday, so they know how old I am. So let's see what I get for ads:
Expecting my first? No ... and no. And ... just no.
Baby carrier, sure ... but ... Mommies?
Hey, here's one that at least seems targeted at the correct gender:
So maybe they don't think I'm married. Or they think I want to cheat. Actually, given the way this is going, the most likely explanation is that they think I'm a married lesbian who wants to cheat.
Maybe I can get some non-gender specific ads in here...
UC Davis? Sacramento? Kirkland, WA is near Seattle. I don't even think I have a friend on Facebook that lives near Sacramento – the Bay Area is as close as I get with friends, I think. Hey, here's one that's not for Sacramento:
Only it turns out that Foothill Ranch Dentistry is in Southern California – about 1200 miles way. "Just [ten thousand or so] blocks away." Yay!
So, in summary, Facebook's "highly targeted ad system" believes that I am a lesbian mother, who lives in Sacramento, but works in southern CA, and is looking to hook up with a hot chick.
I hope their advertisers aren't paying a lot for this awesome ad system.Posted by Mike at October 10, 2008 05:03 PM