January 22, 2006

Ben & Jerry's Body & Soul: yecch

Meredith picked up a pint each of Ben & Jerry’s new Body & Soul Chocolate Chip Cookie Dough and Body & Soul Chocolate Fudge Brownie. In a word: yecch. The premise is that it’s 25% less fat, sugar and calories than the original flavors but without using artificial sweeteners. Part of this is clearly because the ice cream is just lighter (more air whipped into the mix) than normal B&J ice cream. But that’s clearly not all: it just tastes bad. Not only is the taste off, but it leaves a nasty after-taste.

Frankly, grocery-store brand ice cream tastes better than this, and is certainly far cheaper.

Posted by Mike at January 22, 2006 08:44 PM
Comments

Give their consumer affairs department a call at 802-846-1500 - Monday through Friday, 9:00 - 5:00 EST.

Let us know what happens.

Maybe with your feedback, these products will quickly become one of the dearly departed flavors in their Flavor Graveyard.

Just Al

Posted by: Just Al on January 22, 2006 09:20 PM

I say we break out the old you-thought-it-was-battery-powered-didn't-you ice cream maker bucket and brew up a batch of Oreo Praline. Guaranteed not to disappoint.

I'll bring the salt.

Posted by: peftypefty on January 22, 2006 09:28 PM

Some of those flavors in the Flavor Graveyard were actually good.

Maybe if they had a consumer affairs email address I'd write them ...

Posted by: Mike on January 22, 2006 09:34 PM

Yes, you can reach them via the impersonal method of electronic communication.

Go to: http://www.benjerry.com/our_company/contact_us/forms/complaint_pint.cfm

Also Ben & Jerry's no longer uses Oreo's. Find out why here:

http://benjerry.custhelp.com/cgi-bin/benjerry.cfg/php/enduser/std_adp.php?p_sid=a2EINi-h&p_lva=&p_faqid=134

Posted by: Just Al on January 22, 2006 10:01 PM